OK - has been my experience and all those friends i have spoken to who’ve also used both. Whereas I’ve not yet encountered anyone who thinks SRAM shifts better than shimano
I run both. I think SRAM's shifting is fundamentally more intuitive, from both a lever and derailleur perspective, and is as reliable as Di2, if not more so. I'm in my 6th year of running eTap with no issues whatsoever. It's been totally flawless.
That's very subjective, and not necessarily true.