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  • At my company we have a gateway decision before anything hits the public realm. On paper we call it a Cultural Appropriateness Check (CAC) but we've come to refer to it as the "are we racist check".

    It actually caught a big one for us. We had a logo designed by a third party contractor and our CAC discovered that the designer had borrowed imagery from the symbol for a native American deity. Dodged a bullet on that one.

    In reality the tribe in question had basatardised the symbol and plastered it over a bunch of casinos but all that meant was that they likely could afford to nuke us in court even if we did wanted to go ahead with it for whatever insane reason. One colleague did pipe up to ask whether "all publicity is good publicity" but was quickly put right on that.

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