Epic WTF

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c00ps in reply to @psg1ben

Didn't insert company name make this mistake recently?

Call me cynical, but this kind of thing is happening too often recently to be down to mistakes (almost none would be my guess). I bet there's some financial analysis buried somewhere that shows no deleterious effects at worst. Cheap publicity stunts for mentions and clicks followed by 'sincere' apologies? F***ing dreadful. You can guarantee there was no written brief for the creative work from the companies involved. It'll all be deniable conversation only. Chuck some bugger under the bus afterwards when it all blows up, but only if you have to. Only way to stop it is to vote with our wallets.

I mean that one above is like a racist trope bingo card.

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dst2 in reply to @c00ps

Call me cynical, but this kind of thing is happening too often recently to be down to mistakes (almost none would be my guess).

I'd guess that there are so many marketing campaigns that aren't mistakenly racist that the % that are seemingly mistakenly racist is approaching 0.

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c00ps in reply to @dst2

Oh very true. But I'd bet the ones that are seemingly mistakenly racist get more mentions/clicks and are talked about far more on average. Depends on the target audience, I suppose.

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