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  • Isn’t the watermelon another American cultural reference point that people who grew up in the UK might be forgiven for not connecting with racist stereotyping of black people?

    I had no idea of the connection until I googled it, I’d always associated the watermelon with Mediterranean and south Asian fruit medleys as this is how I first encountered them.

  • I suppose it doesn't matter. Its racist and an international brand should do better than that, mistake or not. I agree with you though, assuming that everybody sees it for what is is immediately is not constructive.

  • an international brand should do better than that

    This. I knew about it and I'm from a parochial hell hole with no concept of diversity. Marketing departments for international brands "missing" this is borderline criminal.

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