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  • I think people underestimate how easy it is for a corporate product decision to be made in a moronically brainless way. End result: cycling cap rubber stamped by (probably) a small group of white middle class people because it never crossed their mind that it could be racist.

    Sure, maybe they knew what they're doing but I tend towards the sheltered stupidity explanation.

  • It's just possible to visualise a chain of stupid events where ignorant people accidentally created a very racist image. But the design and the shoot were done by Paul Smith, who really should have known.

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