• It's so hard and who pays for the analysis?

    It may have changed, but I know someone who worked with a major multinational retailer about 7-10yrs ago to ensure all their cotton came from reputable sources.

    Iirc the best they could do was guarantee 60%, as tracing was so hard to do.

  • who pays for the analysis?

    Exactly this. We hardly expect the same crowd who decided to cook the books to "greenwash" their diesels to pay for research that may show that it's better (for the environment) to keep your old car than buy a new one.

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