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I think it plays to their "We're disrupters" narrative; Mercedes are the big evil empire and they're plucky upstarts. I think they're conveniently forgetting that they took over a works F1 team, they've never finished lower than 4th since 2009 and won 25% of the championships since they took over Jaguar.
Wolff should also just shut up though, it looks from the outside that he loves to have the last word which plays right into Marko and Horner's hands.
Yeah. They’re hamming it up for sure. All a bit pathetic.
I think the way they’re playing it makes them feel like the underdogs. It’ll affect their team mentality and puts Mercedes on the front foot.