Daily Mail readers special.
DM biggest sellers are knock-off Farah slacks and what the stock system has described as merely "washable" pants.
I'm not sure if DM readership counts as middle aged though - their median readership age is now ~70
"washable"
TBF, that's pretty high on my list of requirements in a pant, short legged or otherwise. None of this standing your crusty selvedge up in the bath young person nonsense.
@NotThamesWater started
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Daily Mail readers special.