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Yeah, I think they used the same tech to make a thing that would act like a virtual tour guide..
so it knew your location and would then explain stuff (wiki entries maybe) based on a radius you specified and maybe speed of travel or whatever, so you didn't have 200 things mention at once if you're driving.
hippy
Niantic were the company (Google subsidiary) that made the game, Ingress.
Not for those that don't want Gogle having all your data though, it is a geohacking game that tracks where you are.