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I think part of their problem is that they don't know their best team. The Giro team this year significantly outperformed the Tour team, as every rider looked to be in good form and, tactically, they barely put a foot wrong all race. The same happened last year.
If I were Brailsford, I'd be trying to work out what they did right and replicate that for the Tour team next year. He promised a change in tactics for the Tour this year, but they reverted to the tactics of old, which clearly weren't going to trouble UAE and Pogacar.
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seems a bit harsh. He looked pretty good in the Tour de Romandie and the Criterium du Dauphine etc. Maybe he just peaked too early? I can't imagine his early crash helped his confidence. In fact, Ineos have looked pretty damn good all season except in the Tour. Maybe the multiple leaders thing/early crashes didn't help and maybe they got their training timings and tactics wrong, but they've hardly had a bad season so far....
Why not? Thomas has won the race and finished second, and been an integral part in five other wins. Even if he doesn't focus on being a GC contender he's still a very valuable team-mate, and one who has shown many times before that he'll totally commit to the team.
Rowe is a rock solid team rider who also has supported multiple leaders in Tour winning teams and does a superb job of looking after a leader on multiple terrains.
Ineos' problem isn't with their rider roster, it's with their training regime and their day to day race tactics.