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It's quite a cool thing but as usual the hype has been multiplied by the usual Rapha marketing bullshit
Maybe this was JV's plan B if Uran had flopped to flog a PPT to the next sponsor. The eyeball/click argument is flawed in cycling if it cant convert to real money and pls lets not mention the hammer series.
I think far more of us could plod round France in sandals than finish the actual Tour within the time limit.
It's quite a cool thing but as usual the hype has been multiplied by the usual Rapha marketing bullshit