Crap 'Buzzwords'

I was interested to find there is a UK consultancy called Purpose Led Performance.

Naturally I wanted to find out what their purpose was. Oddly, they don't seem to be able to articulate that very well. It's right there on their homepage:

Our Purpose

• Improving businesses through purpose led performance.
  

So far, so purposeful. But then goes on to say:

• We support our clients build strong foundations [sic] on which to grow: purpose, ambition, culture and talent
  
• The S.W.I.F.T growth model provides practical tools and know-how to achieve, manage and sustain growth
  
• We are a different type of consultancy and have learned what works by working in senior roles in high-performing organisations
  
• Our core-values are: Happy and useful, Aim high and make an impact, Honest and brave, Curious and always learning
  

I think they need to find the purpose of a copywriter.