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Surprised you haven't heard that one in your industry, maybe you managed to avoid Americans with MBAs...
My employer are now a 'purpose-led organisation'. Which I think is a fashionable way of implying a company does everything for the greater good, and the pursuit of profit or shareholder return is entirely secondary.
It does however make one wonder if it previously had no purpose at all, whether financial or more lofty.
Another new one on me today.
"we need to know who is holding the pen on this one".
Really? You can FRO with that talk or I'm gonna shoot the puppy.