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Probably just pulling your device ID now for continuity. It's definitely dynamic and persona based.
I've just disabled my Pihole and refreshed. The element is pulling directly from doubleclick as an ad unit so it's using GA360 data to determine persona then serve a relevant hero banner. Mine is to win an Electric Mini which would probably be pretty relevant given I frequent EV forums / news etc.
Soul
amey
hmm I cleared the cookies (using EditThisCookie plugin) and also have adblocker, still see the same image