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Oh it's not rational. But I have seen firsthand the notion that "If we sell lots of
eBooksdigital albums there will be more chance of illegal copies being made. Let's just throw more and more DRM at the problem and make the experience shit for the consumer, whilst the piracy experience for them is both free and more convenient."It killed EMI and I saw BBC Worldwide beginning to make the exact same mistakes in the early days of digital video.
Why would fear of piracy prevent this? I don't see why a free ebook (included as part of a physical purchase) should/would be any less secure than a normal purchased ebook?