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Feels a bit like buying a bottle of water at an airport where the cheapest option was to buy a copy of the Daily Telegraph, which came with a free bottle of water and was less than the water on its own, and putting the newspaper back in the pile.
jellybaby-
If you are forced to pay for the Telegraph the least you can do is flush it down the toilet, where it belongs. Leaving it there is an environmental hazard
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putting the newspaper back in the pile
But this does allow the retailer to return it and thus it doesn't go on their circulation figures and the retailer claims the credit from the Telegraph - so it costs them. (newspapers are pretty much all sale-or-return) Plus they pay the unit cost of the water to the retailer (+ probably a handling fee) too. Whittling down the Barclay fortune, pennies at a time...
frankenbike
c00ps
This is probably the current correct answer. But it does beget the question of what to do with the physical book. I don't want it. Maybe leave it on a wall outside the shop? With a sticker in the frontispiece, marketing my great new digibook/ bookstore collab startup...