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@bigshape
obviously a lot of companies use placeholder images until they can get actual product shots - but the bicycle market is an informed place.
people will focus on these details and do their research, especially before dropping £1.5k on a product that they won't have a chance to test ride or even see in real life before buying.
there's no point in trying to promote a brand where your main usp is "in-stock" product, without having actual product shots.
to be fair to the guy, i think he's maybe just gone a bit early on this - and chosen the worst place to do it...