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It's never going to make sense for small independents to set up their own ebook e-commerce platform when Amazon already have that sewn up. There are some options with Kobo who do an affiliate scheme (I think) for indies. There are also a couple of promising initiatives (bookshop.org and indiebound.org) but one is US-focussed at the moment and the other, if I remember correctly, doesn't do e-books yet but hopefully will be planning to...
I like reading books on an eInk device
I like browsing in physical book stores and want to recompense them for this.
How can I browse in a bookstore, find a book that I want and then buy it in digital form, giving money to the bookstore in the process? Preferably via the bookstore's sales process.