New carbon bikes into UK

TL;DR - we've been working with a volume bike factory to launch a new brand into the UK - LaVita (lavitavelo.com). Our first product is a 22 speed, 8.7kg all carbon gravel & road bike and will be priced at under £1,500.

Otherwise known as "shit I ordered 20 bikes on Aliexpress by mistake".

'How's it so reasonably priced?', we hear you scoff. Well, firstly, we've spec'd it with a Retrospec/Sensah groupset.

They did, not you, you're the one who brought 20 of them by mistake, remember?

The total lack of Shimano parts in the world means there's a genuine
reason for looking at new entrants.

You still need Shimano/SRAM parts to maintain it, that if there's no problem with the 3rd party components such as the shifters, otherwise £££ for a new Shimano one.

Secondly, we will go directly to market rather than through volume bikes shops. We are open to independent bike shops stocking one or two of our bikes as demos

Will it complied with EN 14781 standard? will you be able to offer warranty and guarantee? give us parts availability? have a customer support teams? cause bike shop will not have 3rd party groupset readily available, at most they can get MicroSHIFT.

I can tell you right off the bat a bike shop will not go for your accidental purchase of 20 bicycles from Aliexpress that you're gonna slap an expensive bar tape and make it sound French in vain hope to recoup your mistake.