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To be fair to Hunt and the others, there's a lot to be said for selling Chinese direct wheels from a UK company because they would be liable for any faults, replacements etc. Personally I wouldn't want to start a company taking on that risk unless each item was inspected upon delivery from the factory.
I think this is analogous to Hunt wheels, right?
You’re selling a generic product that’s available cheaper direct from China (ie Kinlin Rims and Novatec hubs), relying on customers not wanting to source the individual parts themselves and wanting a UK warranty (which I think is very reasonable!) while carefully cutting some corners to actually create a profit margin (in the Hunt analogy, this is the cheap Pillar spokes and unbranded bearings, in your case it’s the Sensah groupset and cable discs)
IMO the key reason Hunt have succeeded is because they went big on the slick marketing and priced themselves barely above what you could get build yourself.