Tour de France 2021

That will have been done before hand, most likely weeks ago, and probably in anticipation of him winning stage one, so will have been sat in the wagon fully built and ready to go.

I know marketing teams often make out these things are done overnight, but that is almost always very far from the truth. (Just like any other marketing spiel)

I’ve always thought that some sort of exhibition of custom pro bikes that were done in anticipation of a big win/jersey, but never used, and as such have never seen the light of day would be super interesting. I’ve done five (or technically four, as one was a duplicate) so far, and all have an interesting story behind them as to why they were produced, and subsequently not used.

Maybe they should have got someone who speaks English to write that...It's like a Japanese t-shirt.