New carbon bikes into UK

Thoughts....

1. Not sure about the name, please pay someone to work on the name and fonts before launching anything.
   
2. Product images look awful.. take out a few steerer spacers and raise the saddle (setback saddle would look better too). You could fix most of this with 5 minutes in photoshop.
   
3. Need mounts on an all road/gravel bike. Clip on guards on carbon = crap experience and rubbing.
   
   

With £1500 who would feel compelled to buy this over a Ribble CGR al 105 - even if it is carbon and lighter. Would spend extra on the Ribble CGR SL.