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I guess but that's not sustainable for a small business over a long period of time. Much easier to put some effort into each new page built and think about your SEO strategy.
PPC also requires effort as you'll be penalised for using irrelevant or loosely relevant terms over a longer period of time and the high bounce rate from a high cost product will naturally penalise your search ranking.
Heh - penalise
Soul
Or just pay Google innit