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dancing james
Simply viewing selling out as successful seems flawed.
RCC is £70, there have so far been two jerseys the EF switch out and the Strickland one, I think? Both sold out at £145 before general release, by accounts before some or lots of RCC members could get one.
I’m sure there is some sort of economic modelling for this but the above doesn’t seem to be maximising sales. But maybe that’s not the point??