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hippy
Race organisers have seen the coverage Strade Bianche, Tro Bro Leon, etc get, and want in on that action. They also realise that a) TTs are dull and no-one watches them and b) mountain top finishes are becoming less and less selective so they are looking at other ways to get the GC riders to race, i.e. short mountain stages and stages with gravel or cobbles.