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hard to believe people are in it for the love of it.
This. It's a nice enough place as these things go but it's factory based, hard physical work, long hours, above living wage and some perks if you like dairy, in a rural and deprived area. No one is going to be traveling more than 50 miles to get there I would hope so I think geodem as good as any. Will chat to them tomorrow and try to learn more. Thanks again.
CYOA
To be honest for that kind of role I’d find it hard to believe people are in it for the love of it. If it’s nationwide ads then perfect case for some regional testing on specific vs general keywords to see what sticks. Or use programmatic affinity audiences/in-market segments/geodem sets to target broad match and let the platforms self-optimise.