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  • If you dont understand the fake watch industry, you don't understand how the watch industry thrives from the concept that owning certain watches is a sign that you've made it. It's also a reflection of rampant consumerism...People see displays of wealth as success.

    People aspire to look wealthy. It's sad but its part of human nature I think.

  • from the concept that owning certain watches is a sign that you've made it.

    But the fakes are not really these watches, are they? It’s basically lying to yourself - maybe that’s what I don’t understand.

  • I guess I'm a little less surprised than you.

    I once met a guy in Miami who spent 70% of his after tax income on a timeshare of a yacht. He had a fake Rolex on his wrist and lived in a run down apartment out of town. When I asked him why he spent so much money on the right to use a yacht (while moored as he couldn't afford fuel) for a few hours each month, he told me that he just wanted to look successful and if he looks successful he will become successful.

    Extreme example but its a mindset that is more widespread than you might think. Miami is probably the global hotspot for it.

  • I think there are probably equally as large a proportion of people buying replicas because they love watches and the iconic designs that they want on their wrists are economically inaccessible for them, as there are people who are buying them as 'status symbols'.

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