Car appreciation... the aesthetics, the engineering, etc

Potential clients:

1. Someone rebuilding a 996 anyway and decides to accept the incremental cost of our performance parts
   
2. Someone with a 996 that is 100k miles upwards and wants to perform a prophylactic rebuild and decides to add the performance parts
   
3. Rally/race and track day people that like the idea of GT3 power at half the cost, and a fraction of the cost to rebuild, who'd buy the 996 and send it to us for the engine upgrades
   
4. Someone who wants a GT3 but also wants to use it (which would put an increasingly large dent in it's value) so goes for our version instead