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What style shoes do you like? What size and fit are you?
I have always been impressed with Meermin for vfm
TK Maxx is always worth a look
Sample sales/ factory outlets are good bets too - Northampton shoe makers all have outletsAlso get shoe trees, dont wear brand new shoes straight away (wear them at home for a week), dry/clean/polish appropriately and if sole gets worn take it to a decent cobblers before they have holes in.
Desert boots