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Prudhomme comes across as being really annoyed in his quotes. Why is he talking about it failing at this stage?
My guess is managing expectations. They've got no idea what sponsors they'll attract, what start/finish towns, it's a big coin toss that they could even make it break even given the scale of the event. They won't be able to get away with a Giro Rosa style event where TV coverage is sparse at best.
I think they are damned if they do and damned if they don’t. The positive news is that they are going to put together a stage race, even if Prudhomme sounds ambivalent on it.