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The cable heads are different as well. Shimano ones are slightly larger and thus will not fit properly.
The Campagnolo CG-ER600 set comes with all of the cables you need to do a bike, works well, lasts a long time and is honestly very good value compared to other cable sets. It also comes in white (CG-ER600W).
For what it's worth, Campagnolo also introduced a new 'The Maximum Smoothness' gear cable set with their 12-speed groupsets, which people on Weight Weenies say are good but which I haven't tried because they are wildly expensive and teflon-coated (the coating can deteriorate inside the housing over time, eventually impeding function), and because my normal Campagnolo cables continue to work well.
Do Campagnolo use the same cables as Shimano? And is it different gear and brake cables? Just fallen into the cable rabbit hole - only found out today that there are different cables for MTB and road....
Looking for some white ones to go my new build.