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the radical / transformative brexit project
Do you really believe it was not a conservative project?
It's been fought against internally within the Conservative Party since joining (longer arguably), and the politics of it rested squarely on the reverence of socially conservative values like national identity and sovereignty.
My guess (and this is a shot in the dark) would be that there are sections of the Tories' traditional base who are offended by Johnson's uncouthness/brazen 'sleaze' (for want of a better word).
Either that or there are people who think that the Tories' rhetorical promise of various regional investment programmes, plus their spending throughout covid, constitute some sort of socialist betrayal of true conservatism