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My guess (and this is a shot in the dark) would be that there are sections of the Tories' traditional base who are offended by Johnson's uncouthness/brazen 'sleaze' (for want of a better word).
Either that or there are people who think that the Tories' rhetorical promise of various regional investment programmes, plus their spending throughout covid, constitute some sort of socialist betrayal of true conservatism
That's interesting - what aspect of conservatism do you think they're after - i.e. social or economic (or something else I can't think of?)