People vote for what motivates them. Caring about people, thinking about how to make the world better for all, having a more caring society which looks after you. It's not an easy sell in to an environment where it looks like nobody cares.
I'd say this used to be huge thing, hence the upsurge in UKIP and the like offering none Thatcher right wing options. I think Brexit has broken it though.
Stigma of voting blue. My arse.
People vote for what motivates them. Caring about people, thinking about how to make the world better for all, having a more caring society which looks after you. It's not an easy sell in to an environment where it looks like nobody cares.