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People vote for what motivates them. Caring about people, thinking about how to make the world better for all, having a more caring society which looks after you. It's not an easy sell in to an environment where it looks like nobody cares.
This. The country is (on the whole) becoming more and more about me, me, me. We are further than ever from a society that will vote for the greater good. And the current government is showing that lying and selfishness gets rewards as an example to us all.
Or has red wall left because connection to grassroots/unionism has been lost and the memory of Thatcher has faded enough that the stigma of voting blue has been removed?
Also the misplaced belief that "you've done fuck all for us" by not preventing austerity