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I really don't know the answer. I can see the argument that he needs more personality, but there's another (probably equally valid) argument that after the bluffer PM, the way the public would vote for a change would be for a more staid, serious personality (which would then favour Starmer). I think it may just be too early for that to happen, while the bluffer is being perceived as getting results (which, like it or not, people think is the case - brexit has happened and so far the majority are sheltered from the effects, and the vaccines are kicking in so Covid situation seems to be improving too)
I think part of the trouble is that Johnson is in charge of the opposition.
Starmer's fairly dull approach normally wouldn't be too bad but he's up against someone who people view as a performer. On top of that he doesn't give a shit about lying and is shameless when he's caught out so the "forensic" approach is of limited value.