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It was my recollection at the time though - labour were still benefitting from people wanting "not this" about the Tory plans; being officially pro-leave probably meant that couldn't as easily be used against Lab in leave areas either. So they may have got the best of both worlds (although I recall at the time it being argued as the worst of both too)
The 2017 Labour vote was bolstered by the remain vote, which had nowhere else to go in a vain attempt to stop Brexit.