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"Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."
Change "Labour" to "Remain" and I think you've probably got the reason why it's going to take Labour a long long time to convince people in traditional Labour seats that Labour will deliver for them where Johnson won't.
Indeed. This line in particular resonates: "Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."