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I think they'd sell a load of FMB clincher tyres for an exorbitant fee. Imagine the likes on Instagram if they did a tubeless gravel tyre! 100 quid a tyre would probably be in range...
atz-
Dugast have a pretty good stronghold in CX racing but Challenge have moved upmarket to take some of that share. Not the biggest market but not tiny either at the prices that are charged!
If Vittoria can tubeless cotton Dugasts in the same way as they have with their Corsas I agree that they'd be very popular across lots of disciplines.
leggy_blonde
Oof.
... unless they bought them to shut them down. If not, maybe they’ll use them as high end competitor to silks / new FMB clinchers etc. Niche, I’ll grant you, but given that they’ll be pricey I wonder if there’s a half decent margin once some of the process is automated.