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And this:
The left is conditioned to doubt that any decent human being could be a Tory. That is the barrier to empathy across which no minds are changed.
It's why I really liked the competency argument against Johnson - it doesn't penalise voters for voting for him, it doesn't say 'you idiots', it says 'you deserve better'. The vaccine rollout pretty much fucked that line of attack though.
ReekBlefs
Indeed. This line in particular resonates: "Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."