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  • Indeed. This line in particular resonates: "Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."

  • And this:

    The left is conditioned to doubt that any decent human being could be a Tory. That is the barrier to empathy across which no minds are changed.

    It's why I really liked the competency argument against Johnson - it doesn't penalise voters for voting for him, it doesn't say 'you idiots', it says 'you deserve better'. The vaccine rollout pretty much fucked that line of attack though.

  • "Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."

    Change "Labour" to "Remain" and I think you've probably got the reason why it's going to take Labour a long long time to convince people in traditional Labour seats that Labour will deliver for them where Johnson won't.

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