Indeed. This line in particular resonates: "Labour does not endear itself to voters by treating the ballot paper as an exam and tutting when people give the wrong answer. A strategy based on telling voters to look again, look harder, because they missed the point last time is doomed..."
Really good piece in the Guardian today on why Starmer's 'sleaze' strategy might not work:
https://www.theguardian.com/commentisfree/2021/may/04/labour-tories-voters-keir-starmer