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  • There's probably a better thread for this, but I don't know which. To keep it relevant to this one, the chief exec did say:

    "Our new brand Abrdn builds on our heritage and is modern, dynamic and, most importantly, engaging for all of our client and customer channels,"

    K den.

    I think I mentally say this as "Abradan".

    Abrdn: Standard Life Aberdeen vowel-less rebrand mocked

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