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@D-Dog
Well I think that's the move they're making with Tudor. As far as I'm aware they've never made a move to precious metals like they have with the most recent releases.
I mean 12K is not a Tudor target market price point, that's a mid to higher end Rolex price point, obviously not that the Rolex watches are obtainable. I think that by making this move as gold is now on the up again watch wise, they want to sit Tudor higher up than its currently sitting in the market to then make an even more substantial jump regarding Rolex prices. I think it won't be long till subs hit 10K steel wise and then precious metal variants will be much higher again.
I think that's their strategy to gain more clients that give the brand more of its prestige back, rather than any and everyone trying to get hold of hot models to turn a quick profit.
Was reading some stuff here the other week, think it's all US based and a little out dated:
https://atelierdegriff.com/2021/02/17/insight-what-is-written-in-a-rolex-distribution-agreement-anyway-and-why-should-you-care