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Don't they also sell the most luxury watches in the whole Swiss industry?
So, there really must be a lot of people looking to make a quick profit as well as genuine customers (who buy 3 a year and keep them all ;-) ).Edit: Also, I think a big factor for the demand (the quick flips aside) is the fact you ''can't get them''. And obviously, if you can't get something - you want it more.
PawG
Are they really limiting production or it's just a question of enormous demand for a product that does take some special materials, time and skill to manufacture.
They are superlative watch makers. Read up on the detail that goes into material selection and the handling of materials and then decide if it's a business model or simply a question of scale. They are already making 800,000 watches per year.