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They're inured to criticism. Most of the money (already available and potentially to come) doesn't come from the traditional fans. The opinions of some nobody whose family have been season-ticket holders for generations are worthless.
Edit to add 'legacy fans':
Dan Roan
@danroan
Replying to @danroan
According to source, some of those involved in ESL call traditional supporters of clubs “legacy fans” while they are focused instead on the “fans of the future” who want superstar names
*ESL insists modelling shows solidarity payments will be boosted £10bn Euros over 23 seasons)
kl
@Crispin_Glover
This feels like a surreal practical joke. Surely this idea has been toxic for long enough for these clubs to have gotten the message?