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Ha! A couple of years ago when we were doing our extension I had to buy tile adhesive, all the ones our tiler suggested came in at a similar price point so i ordered Mapei because I recognised the brand. I think it was one of the few times I have ever been aware that sports sponsorship has influenced a purchasing decision for me.
dancing james
Chopsicle
True, but I guess I'm not in their target market* - maybe this lands better with teens who blame anyone but themselves for stupid mistakes, and are in the market for language skills.
*Full disclosure; I did buy Soudal adhesive and Mapei grout last week....