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My lol / lbs has always dropped the Vocation and Beavertowns of the world once they went into supermarkets. Be interesting to see what they do with Cloudwater.
I appreciate the +ve for the smaller partners in the 4 colabs and that it's a standard cw range being offered. All very well described in their blog
rhb
I can’t find it with a very quick google.
Suppose it would be very hypocritical if I was against this given the discussion a page or so back. I think getting great beer to more people affordably is a good thing. Understand the implications for the indies but think it’ll play out in the same way as specialist wine shops, growing the base of craft beer consumers means a bigger pool of those willing to trade up for something special