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heavily discounted
Got to be. Although judging by some peoples' mods maybe not.
When I was at uni a mate's dad was weighing up whether to get his new car in lime green as it was a grand or two cheaper. He loved a bargain, but couldn't face it. Conversely I know a gentleman farmer who bought a dealer demo FFRR in some sort of hideous yellow colour because he dgaf about a "work" vehicle.
Lol, there's one of those locally. Always wonder if they actually wanted it or if it was just heavily discounted.