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Your approach is dead right, what’s appropriate within industrial r&d and commercial service is often complete overkill in a domestic setting. There are many for whom the process is as important as the result but most people are not wired that way and just want to enjoy their coffee.
If you’re in the business of producing content then it doesn’t take long to burn through the consumer level stuff and get into the ‘trade secret’ type stuff which hobbyists find fascinating, but there needs to be more emphasis on reminding people that they really don’t need to go to this level of fucking about. Try it if you’re curious but this is not the secret to enjoying a cup of coffee at home.
What’s my takeaway from the first Hoffman Aeropress video?
So I’m interested to see what the next couple of videos come up with, but I think I’m unsubscribing after those. I found his early videos quite enlightening but, longer term, I feel like he’s spoiling my enjoyment of coffee. For best part of a decade I’ve been making perfectly good espresso drinks by eye, without a grinder and without scales. I feel like I’ve been maybe goaded into messing with that process and it’s broken something somewhere. I sometimes flick over to another forum I used to use a lot (where they’re not generally Hoffman watchers) and it’s interesting to see that they’re mostly using more traditional machines and not spending £££ trying to chase things down to the nth degree. It’s been interesting learning from him about grind, roast, pressure and water etc but maybe I’m done with that now.